If Ben & Jerry’s Made Ice Cream Flavors About My Books

What? You haven’t thought of this? Come on…How cool would it be if Ben & Jerry’s contacted you and said, “Hey. We want to make some flavors that are linked to your books.”?It could totally happen!Or maybe my doctor needs to adjust my...

Adding Humor to Your Story: Contrasted Reality

The eighth element of humor is Contrasted reality: Go out the other side by replacing normal reality with a direct contrast. Consider professional assassins living as man and wife in Mr. and Mrs. Smith, a ditzy fashion major becoming an ace student at Harvard Law in...