We’re looking at the ten basic elements of writing humor. Number nine is Exaggeration and Understatement. Budweiser’s Real Men of Genius commercials were a great example of humorous exaggeration. Saluting such heroes as “Mr. Tiny Dog Clothing Manufacturer,” “Mr. Movie Theater Ticket Ripper Upper,” and “Mr. Backyard Bug Zapper Inventor,” these 30-60 second ads made the ridiculous sublime. You can see a selection of them here:
The ultimate understatement occurs in The Naked Gun where a car crashes into a fireworks factory.
Right. “Nothing to see here.”
In my book, Chasing Adonis (on sale now for 99 cents!), when witness for the prosecution, Adara, has to be moved for her protection, she discusses the particulars with her police escort.
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